# Ep. 90: Finding Fit Beyond the Campus Walls

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-90-finding-fit-beyond-the-campus-walls
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-90-finding-fit-beyond-the-campus-walls.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2025-10-29T07:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-90-finding-fit-beyond-the-campus-walls-V15gg39i
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/fac5118f-cd78-4b97-9880-ba86accd3325/episodes/2a036291-5dcf-4c17-8b4f-34cd9c366233/audio/128/default.mp3?aid=rss_feed&awCollectionId=fac5118f-cd78-4b97-9880-ba86accd3325&awEpisodeId=2a036291-5dcf-4c17-8b4f-34cd9c366233&feed=Vwi1XQGI
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Duration seconds: 2300

## Resource

Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass. Designed to enhance campus visits by giving prospective students a curated way to explore the city of Reno and nearby Lake Tahoe, the College Town Pass has delivered impressive results, including a 74% yield rate among users. Tune in to hear how a Pokémon Go-inspired concept turned into a high-impact enrollment marketing strategy.

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## Transcript

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