Episode

Ep. 87: Breaking Free of “Best Kept Secret” Status

Podcast: Confessions of a Higher Ed CMO — with Jaime Hunt
Published: Sep 12, 2025
Duration seconds: 2984
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Summary

‍In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it’s not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a medical school, or neither, this conversation is packed with actionable ideas for enrollment marketers.