{"podcast":{"title":"Confessions of a Higher Ed CMO — with Jaime Hunt","slug":"confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955","podcast_index_feed_id":5344955,"rss_url":"https://feeds.simplecast.com/Vwi1XQGI","website_url":"https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/0d4efd24-e23a-43af-97ff-29cd7279805b/3000x3000/confessions-20of-20a-20higher-20ed-20cmo-20-202025-20update.jpg?aid=rss_feed","author":"Enrollify","episode_count":116,"summary":"Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education. In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing. Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field. With a host renowned for establishing a warm and engaging rapport, each episode feels…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955"},"episode":{"title":"Ep. 87: Breaking Free of “Best Kept Secret” Status","slug":"ep-87-breaking-free-of-best-kept-secret-status","published_at":"2025-09-12T07:00:00+00:00","page_url":"https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-87-breaking-free-of-best-kept-secret-status","show_page_url":"https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955","url":"https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-87-breaking-free-of-best-kept-secret-status-ZlxTZzL3","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/fac5118f-cd78-4b97-9880-ba86accd3325/episodes/636714c0-c97b-4f43-8ea1-86b33ad7964b/audio/128/default.mp3?aid=rss_feed&awCollectionId=fac5118f-cd78-4b97-9880-ba86accd3325&awEpisodeId=636714c0-c97b-4f43-8ea1-86b33ad7964b&feed=Vwi1XQGI","summary":"‍In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it’s not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a medical school, or neither, this conversation is packed with actionable ideas for enrollment marketers.","meta_description":"‍In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to exp…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2984,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/episodes/ep-87-breaking-free-of-best-kept-secret-status/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-87-breaking-free-of-best-kept-secret-status.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}