Episode

Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers

Podcast

Confessions of a Higher Ed CMO — with Jaime Hunt

Published

Aug 29, 2025

Duration seconds

3165

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Summary

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to debunking common misinterpretations in marketing reports, this episode is a must-listen for anyone looking to better leverage data for enrollment and institutional strategy. The duo also explores the democratizing power of AI in data analysis, offering actionable tips on how even resource-constrained teams can get smarter with their data starting today.