# Ep. 86: Data Without the Drama: Practical Tips for Higher Ed Marketers

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-86-data-without-the-drama-practical-tips-for-higher-ed-marketers
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-86-data-without-the-drama-practical-tips-for-higher-ed-marketers.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2025-08-29T07:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-86-data-without-the-drama-practical-tips-for-higher-ed-marketers-6JAR_0wR
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/fac5118f-cd78-4b97-9880-ba86accd3325/episodes/91e169cb-4a43-481f-85c6-eae403ed9a25/audio/128/default.mp3?aid=rss_feed&awCollectionId=fac5118f-cd78-4b97-9880-ba86accd3325&awEpisodeId=91e169cb-4a43-481f-85c6-eae403ed9a25&feed=Vwi1XQGI
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Duration seconds: 3165

## Resource

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to debunking common misinterpretations in marketing reports, this episode is a must-listen for anyone looking to better leverage data for enrollment and institutional strategy. The duo also explores the democratizing power of AI in data analysis, offering actionable tips on how even resource-constrained teams can get smarter with their data starting today.

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## Transcript

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