Episode

Ep. 101: Building a Believable Higher Ed Brand

Podcast

Confessions of a Higher Ed CMO — with Jaime Hunt

Published

Apr 1, 2026

Duration seconds

2688

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Summary

Jaime Hunt sits down with Dr. Allison Steinke to unpack what it really takes to build a believable brand in higher education. Drawing from research with CMOs and Gen Z audiences, Steinke introduces a practical framework for brand believability rooted in authenticity, consistency, and emotional connection. The episode challenges traditional enrollment marketing approaches and reframes branding as a co-created, institution-wide effort. If you’re navigating trust, differentiation, or AI in higher ed marketing, this conversation is a must-listen.