# Ep. 101: Building a Believable Higher Ed Brand

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-101-building-a-believable-higher-ed-brand
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-101-building-a-believable-higher-ed-brand.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2026-04-01T07:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-101-building-a-believable-higher-ed-brand-Ba8gd8XB
Audio file: https://afp-232483-injected.calisto.simplecastaudio.com/fac5118f-cd78-4b97-9880-ba86accd3325/episodes/6ce185fc-cb9e-4bd7-bc3c-487522a8d00c/audio/128/default.mp3?aid=rss_feed&awCollectionId=fac5118f-cd78-4b97-9880-ba86accd3325&awEpisodeId=6ce185fc-cb9e-4bd7-bc3c-487522a8d00c&feed=Vwi1XQGI
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Duration seconds: 2688

## Resource

Jaime Hunt sits down with Dr. Allison Steinke to unpack what it really takes to build a believable brand in higher education. Drawing from research with CMOs and Gen Z audiences, Steinke introduces a practical framework for brand believability rooted in authenticity, consistency, and emotional connection. The episode challenges traditional enrollment marketing approaches and reframes branding as a co-created, institution-wide effort. If you’re navigating trust, differentiation, or AI in higher ed marketing, this conversation is a must-listen.

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## Transcript

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