Episode

Ep. 100: What Dream School Teaches Us About Trust, Truth and Recruitment

Podcast

Confessions of a Higher Ed CMO — with Jaime Hunt

Published

Mar 18, 2026

Duration seconds

2628

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Summary

Jaime Hunt sits down with higher education journalist and bestselling author Jeff Selingo to unpack insights from his newest book, Dream School: Finding the College That’s Right for You. Drawing from two years of research—including surveys of more than 3,000 parents—Selingo explains how families are redefining what makes a “good college.” The conversation explores the evolving role of prestige, the growing importance of outcomes and ROI, and what enrollment marketers must understand about parents, counselors, and the modern college search process. For higher ed professionals, this episode is a powerful lens into the shifting expectations shaping enrollment marketing today.