Episode
205. Your Ads Are Failing And Here’s Why ft. Pamela Wagner
- Podcast
- Commerce Untold
- Published
- Apr 29, 2026
- Duration seconds
- 1725
- Processing state
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Summary
In this episode of Commerce Untold, Eitan Koter sits down with Pamela Wagner, Founder and CEO of Ajala Digital, a Google Partner agency that has helped thousands of businesses grow through paid advertising. They get into a real conversation about what is actually working in ads today and what is not. Pamela explains why many brands struggle when they try to scale too fast. Small changes in budget can make a big difference, and constant adjustments can hurt performance more than help it. They also talk about why ads alone are not enough anymore. People need to see a brand multiple times before they trust it. That could be through content, reviews, or videos across different platforms The conversation also covers the difference between Google and Meta, how each one fits into the customer journey, and why understanding that matters. They touch on attribution as well. Sometimes the simplest way to understand what works is not another tool, but asking customers directly or even turning a channel off to see what happens. It is a straightforward conversation that helps make sense of what to fix first before spending more. Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Pamela Wagner, Founder/CEO at Ajala Digital Pamela Wagner’s LinkedIn | Ajala Digital Watch the full Youtube video here: https://youtu.be/G5uqVPTLS7w Takeaways: Algorithm changes and AI impact on ad platforms Strategies for scaling paid campaigns effectively The role of organic marketing in paid ad success Chapters: 00:00 Introduction to Agila Digital and Pamela Wagner 01:21 The Evolution of Advertising Strategies 03:28 Balancing Budget and Scaling in Advertisin…