{"podcast":{"title":"Commerce Untold","slug":"commerce-untold-6726169","podcast_index_feed_id":6726169,"rss_url":"https://feeds.captivate.fm/commerce-untold/","website_url":"https://www.vimmi.net","image_url":"https://artwork.captivate.fm/14066d85-c95d-4dfd-8bc6-889d00274c99/Commerce-Untold-Podcast-thumbnail.jpg","author":"Eitan Koter","episode_count":211,"summary":"Commerce Untold goes beyond the headlines to uncover the real stories shaping eCommerce and retail today. Hosted by Eitan Koter, the show dives into every layer of modern commerce, from digital innovation and retail media to brand building, marketplaces, social commerce, live shopping, customer experience, and emerging technologies. Each episode features founders, CMOs, retail and e-commerce leaders, and operators sharing what actually drives growth behind the scenes. The wins, the missteps, the strategies, and the untold insights you won’t hear anywhere else. If you care about how products are built, marketed, sold, fulfilled and experienced in today’s rapidly evolving commerce landscape, this podcast is for you.","last_synced_at":"2026-06-12T02:17:10.587296+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169"},"episode":{"title":"205. Your Ads Are Failing And Here’s Why ft. Pamela Wagner","slug":"205-your-ads-are-failing-and-here-s-why-ft-pamela-wagner","published_at":"2026-04-29T12:00:00+00:00","page_url":"https://stenobird.com/podcast/commerce-untold-6726169/205-your-ads-are-failing-and-here-s-why-ft-pamela-wagner","show_page_url":"https://stenobird.com/podcast/commerce-untold-6726169","url":"https://vimmi.net/mastering-ecommerce-marketing/205-your-ads-are-failing-and-heres-why-ft-pamela-wagner","audio_url":"https://episodes.captivate.fm/episode/0bb148f7-7a6f-4f6f-8977-74696bfae049.mp3","summary":"In this episode of Commerce Untold, Eitan Koter sits down with Pamela Wagner, Founder and CEO of Ajala Digital, a Google Partner agency that has helped thousands of businesses grow through paid advertising. They get into a real conversation about what is actually working in ads today and what is not. Pamela explains why many brands struggle when they try to scale too fast. Small changes in budget can make a big difference, and constant adjustments can hurt performance more than help it. They also talk about why ads alone are not enough anymore. People need to see a brand multiple times before they trust it. That could be through content, reviews, or videos across different platforms The conversation also covers the difference between Google and Meta, how each one fits into the customer journey, and why understanding that matters. They touch on attribution as well. Sometimes the simplest way to understand what works is not another tool, but asking customers directly or even turning a channel off to see what happens. It is a straightforward conversation that helps make sense of what to fix first before spending more. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Pamela Wagner, Founder/CEO at Ajala Digital Pamela Wagner’s LinkedIn | Ajala Digital Watch the full Youtube video here: https://youtu.be/G5uqVPTLS7w Takeaways: Algorithm changes and AI impact on ad platforms Strategies for scaling paid campaigns effectively The role of organic marketing in paid ad success Chapters: 00:00 Introduction to Agila Digital and Pamela Wagner 01:21 The Evolution of Advertising Strategies 03:28 Balancing Budget and Scaling in Advertisin…","meta_description":"In this episode of Commerce Untold, Eitan Koter sits down with Pamela Wagner, Founder and CEO of Ajala Digital, a Google Partner agency that has helped th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1725,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/commerce-untold-6726169/episodes/205-your-ads-are-failing-and-here-s-why-ft-pamela-wagner/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/commerce-untold-6726169/205-your-ads-are-failing-and-here-s-why-ft-pamela-wagner.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}