Episode
How to Calculate Churn — and Why
- Podcast
- Comic Lab
- Published
- Aug 6, 2026
- Duration seconds
- 4632
- Processing state
not_requested- Canonical source
- https://patreon.com/comiclab
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Summary
Is your Patreon actually growing — or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children’s book page by page on his existing webcomic could finally help him finish it.