# How to Calculate Churn — and Why

Page: https://stenobird.com/podcast/comic-lab-687123/how-to-calculate-churn-and-why
Text version: https://stenobird.com/podcast/comic-lab-687123/how-to-calculate-churn-and-why.md
Podcast: [Comic Lab](https://stenobird.com/podcast/comic-lab-687123)
Published: 2026-08-06T12:00:00+00:00
Episode link: https://patreon.com/comiclab
Audio file: https://cdn.simplecast.com/media/audio/transcoded/07117aed-1b7d-47f6-95f4-06c8421ef613/1021f92e-2010-48c6-a30b-f4f9d36ede9b/episodes/audio/group/237aea0b-c78c-43cc-a255-21d2b187e840/group-item/09ec92ce-e2ef-4dd1-83ec-405ccd02d901/128_default_tc.mp3?aid=rss_feed&feed=GAaIUAjz
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JSON: https://stenobird.com/v1/public/podcasts/comic-lab-687123/episodes/how-to-calculate-churn-and-why
Duration seconds: 4632

## Resource

Is your Patreon actually growing — or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children’s book page by page on his existing webcomic could finally help him finish it.

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## Transcript

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