Episode
The Long Game Wins: Business Lessons from a Soft Serve Stand with Gemma Geldmacher
- Published
- Aug 10, 2026
- Duration seconds
- 3276
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Summary
Playing the Long Game: Lessons from a HUD Specialist and a Soft Serve Stand I sat down with Gemma Geldmacher, Managing Director of Mortgage Banking at Berkadia, to talk about her successful career and her blog — Playing the Long Game: Hard Lessons Through Soft Serve. It's the story of watching her parents immigrate from Australia in 1984 with three kids, buy a local community ice cream shop, and the lessons that came with it. The business lessons inside that shop can help all of us in business and life. Here are a handful of the lessons Gemma and I talked about: * Efficiency is an act of love. * The universe may have plans you didn't expect. * Consistency isn't a tactic. It's a legacy. * The partner you choose changes everything. * Showing up isn't optional. * The rigid path is a trap. * Someone saw it before you did. * Legacy is built in the ordinary moments. * Reflection is a competitive advantage. * AI won't replace you. Accepting the output will. --- Gemma is a managing director at Berkadia where she has been a loan originator for 10 years. Prior to that she had over eight years experience underwriting and screening commercial real estate loans. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Gemma Geldmacher: Website: www.berkadia.com LinkedIn: https://www.linkedin.com/in/gemmageldmacher Article: https://www.linkedin.com/pulse/playing-long-game-hard-lessons-through-soft-serve-gemma-geldmacher-q05he/? Bio: https://www.berkadia.com/people-and-locations/people/gemma…