# The Long Game Wins: Business Lessons from a Soft Serve Stand with Gemma Geldmacher

Page: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/the-long-game-wins-business-lessons-from-a-soft-serve-stand-with-gemma-geldmacher
Text version: https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729/the-long-game-wins-business-lessons-from-a-soft-serve-stand-with-gemma-geldmacher.md
Podcast: [Coffee with Jon - Think Big. Get Unstuck. Grow Your Business](https://stenobird.com/podcast/coffee-with-jon-think-big-get-unstuck-grow-your-business-521729)
Published: 2026-08-10T13:22:16+00:00
Episode link: https://thinkbusiness.libsyn.com/the-long-game-wins-business-lessons-from-a-soft-serve-stand-with-gemma-geldmacher
Audio file: https://traffic.libsyn.com/secure/thinkbusiness/Jon_Dwoskin_TB_Live_Gemma_Geldmacher_JG_7-1-2026.mp3?dest-id=620882
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Duration seconds: 3276

## Resource

Playing the Long Game: Lessons from a HUD Specialist and a Soft Serve Stand I sat down with Gemma Geldmacher, Managing Director of Mortgage Banking at Berkadia, to talk about her successful career and her blog — Playing the Long Game: Hard Lessons Through Soft Serve. It's the story of watching her parents immigrate from Australia in 1984 with three kids, buy a local community ice cream shop, and the lessons that came with it. The business lessons inside that shop can help all of us in business and life. Here are a handful of the lessons Gemma and I talked about: * Efficiency is an act of love. * The universe may have plans you didn't expect. * Consistency isn't a tactic. It's a legacy. * The partner you choose changes everything. * Showing up isn't optional. * The rigid path is a trap. * Someone saw it before you did. * Legacy is built in the ordinary moments. * Reflection is a competitive advantage. * AI won't replace you. Accepting the output will. --- Gemma is a managing director at Berkadia where she has been a loan originator for 10 years. Prior to that she had over eight years experience underwriting and screening commercial real estate loans. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Gemma Geldmacher: Website: www.berkadia.com LinkedIn: https://www.linkedin.com/in/gemmageldmacher Article: https://www.linkedin.com/pulse/playing-long-game-hard-lessons-through-soft-serve-gemma-geldmacher-q05he/? Bio: https://www.berkadia.com/people-and-locations/people/gemma…

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