Episode
She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26
- Published
- May 12, 2026
- Duration seconds
- 2188
- Processing state
not_requested- Canonical source
- cnbc.com/changemakers
Actions
POST https://stenobird.com/v1/public/podcasts/cnbc-changemakers-and-power-players-7488741/episodes/she-doubled-u-s-ski-snowboard-s-revenue-and-turned-the-olympic-organization-into-a-lifestyle-brand-5-11-26/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/cnbc-changemakers-and-power-players-7488741/she-doubled-u-s-ski-snowboard-s-revenue-and-turned-the-olympic-organization-into-a-lifestyle-brand-5-11-26.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard and a 2026 CNBC Changemaker. Goldschmidt shares how she reinvented the Olympic sports organization through innovative partnerships, more high-profile events, and a broader lifestyle strategy. She also breaks down leadership lessons from elite sports and why she's bullish on the future of women's sports. Follow and listen to the “CNBC Changemakers and Power Players” podcast on Apple and Spotify.