# She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26

Page: https://stenobird.com/podcast/cnbc-changemakers-and-power-players-7488741/she-doubled-u-s-ski-snowboard-s-revenue-and-turned-the-olympic-organization-into-a-lifestyle-brand-5-11-26
Text version: https://stenobird.com/podcast/cnbc-changemakers-and-power-players-7488741/she-doubled-u-s-ski-snowboard-s-revenue-and-turned-the-olympic-organization-into-a-lifestyle-brand-5-11-26.md
Podcast: [CNBC Changemakers and Power Players](https://stenobird.com/podcast/cnbc-changemakers-and-power-players-7488741)
Published: 2026-05-12T10:00:00+00:00
Episode link: cnbc.com/changemakers
Audio file: https://dts.podtrac.com/redirect.mp3/cnbc.simplecastaudio.com/4359de2b-e15e-4c4a-8367-974dc0310275/episodes/a9a24074-d4c6-4c8e-9d43-b73875bc8abc/audio/128/default.mp3?aid=rss_feed&awCollectionId=4359de2b-e15e-4c4a-8367-974dc0310275&awEpisodeId=a9a24074-d4c6-4c8e-9d43-b73875bc8abc&feed=IDqAOz__
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/cnbc-changemakers-and-power-players-7488741/episodes/she-doubled-u-s-ski-snowboard-s-revenue-and-turned-the-olympic-organization-into-a-lifestyle-brand-5-11-26
Duration seconds: 2188

## Resource

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard and a 2026 CNBC Changemaker. Goldschmidt shares how she reinvented the Olympic sports organization through innovative partnerships, more high-profile events, and a broader lifestyle strategy. She also breaks down leadership lessons from elite sports and why she's bullish on the future of women's sports. Follow and listen to the “CNBC Changemakers and Power Players” podcast on Apple and Spotify.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/cnbc-changemakers-and-power-players-7488741/episodes/she-doubled-u-s-ski-snowboard-s-revenue-and-turned-the-olympic-organization-into-a-lifestyle-brand-5-11-26/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/cnbc-changemakers-and-power-players-7488741/she-doubled-u-s-ski-snowboard-s-revenue-and-turned-the-olympic-organization-into-a-lifestyle-brand-5-11-26.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.