Episode
What to Do In Your First 90 as a Fractional CMO
- Podcast
- CMO School
- Published
- Apr 14, 2026
- Duration seconds
- 670
- Processing state
not_requested- Canonical source
- https://www.risewithnavi.com/podcast
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Summary
How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic leader or just another executor. In this episode, I break down: The exact order of what to focus on first How to integrate with the team and establish your rhythm When and how to prove the strategy works Why foundation building matters more than you think And how month three positions you as the strategic owner, not just the executor This isn't about moving fast. It's about moving in the right order. When you follow this progression, you're not operating like a contractor. You're operating like a CMO — thinking, leading, and making decisions. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 What Your First 90 Days Should Look Like 01:00 Month One: Slow Down Before You Speed Up 03:00 Month Two: Build Relationships First 04:30 Quick Wins vs Long-Term Projects 06:00 Month Three: Start Thinking Like a Leader 07:15 The Skill That Separates Great CMOs 08:15 How to Build Trust With Clients 09:15 Why the First 90 Days Matter So Much 10:00 The Fractional CMO Roadmap