{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"What to Do In Your First 90 as a Fractional CMO","slug":"what-to-do-in-your-first-90-as-a-fractional-cmo","published_at":"2026-04-14T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/what-to-do-in-your-first-90-as-a-fractional-cmo","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/cda32af2-7f34-4af2-8ad1-35a2a3063c4d.mp3","summary":"How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic leader or just another executor. In this episode, I break down: The exact order of what to focus on first How to integrate with the team and establish your rhythm When and how to prove the strategy works Why foundation building matters more than you think And how month three positions you as the strategic owner, not just the executor This isn't about moving fast. It's about moving in the right order. When you follow this progression, you're not operating like a contractor. You're operating like a CMO — thinking, leading, and making decisions. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 What Your First 90 Days Should Look Like 01:00 Month One: Slow Down Before You Speed Up 03:00 Month Two: Build Relationships First 04:30 Quick Wins vs Long-Term Projects 06:00 Month Three: Start Thinking Like a Leader 07:15 The Skill That Separates Great CMOs 08:15 How to Build Trust With Clients 09:15 Why the First 90 Days Matter So Much 10:00 The Fractional CMO Roadmap","meta_description":"How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on de…","key_points":[],"chapters":[],"topics":[],"duration_seconds":670,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/what-to-do-in-your-first-90-as-a-fractional-cmo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/what-to-do-in-your-first-90-as-a-fractional-cmo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}