Episode
My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make)
- Podcast
- CMO School
- Published
- Apr 7, 2026
- Duration seconds
- 749
- Processing state
not_requested- Canonical source
- https://www.risewithnavi.com/podcast
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Summary
I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it. Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at every stage. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Most CMOs Undercharge for Strategy 01:00 Phase 1: Discovery Changes Everything 02:15 Stop Taking the Client's Word for It 03:45 The Goal-Setting Mistake That Ruins Strategies 05:15 Phase 2: Building the Right Strategy 06:45 Why Bigger Isn't Better 08:15 Phase 3: How to Deliver a Strategy 09:45 Phase 4: Turning Strategy Into a Retainer 11:00 How to Charge $20K for Strategy