{"podcast":{"title":"CMO School","slug":"cmo-school-7223344","podcast_index_feed_id":7223344,"rss_url":"https://feeds.captivate.fm/cmo-school/","website_url":"https://www.risewithnavi.com/podcast","image_url":"https://artwork.captivate.fm/9c842482-fabd-4da8-ad34-d1897a69c049/-FJkFcr1ENonu9kII4Vlvt-b.jpg","author":"Jessica Shirra | Fractional CMO","episode_count":55,"summary":"CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons…","last_synced_at":"2026-07-08T08:28:36.478140+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344"},"episode":{"title":"My $20,000 Strategy Process (And The Mistakes Fractional CMOs Make)","slug":"my-20-000-strategy-process-and-the-mistakes-fractional-cmos-make","published_at":"2026-04-07T09:00:00+00:00","page_url":"https://stenobird.com/podcast/cmo-school-7223344/my-20-000-strategy-process-and-the-mistakes-fractional-cmos-make","show_page_url":"https://stenobird.com/podcast/cmo-school-7223344","url":"https://www.risewithnavi.com/podcast","audio_url":"https://episodes.captivate.fm/episode/28921ca7-a898-4715-956b-22714308c0ae.mp3","summary":"I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it. Most fractional CMOs are winging their strategy process and massively undercharging because of it. So I’m walking you through my exact four-phase process — Discovery, Strategy Development, Delivery, and Alignment & Next Steps — and the mistakes I see people make at every stage. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ TIMESTAMPS: 00:00 Why Most CMOs Undercharge for Strategy 01:00 Phase 1: Discovery Changes Everything 02:15 Stop Taking the Client's Word for It 03:45 The Goal-Setting Mistake That Ruins Strategies 05:15 Phase 2: Building the Right Strategy 06:45 Why Bigger Isn't Better 08:15 Phase 3: How to Deliver a Strategy 09:45 Phase 4: Turning Strategy Into a Retainer 11:00 How to Charge $20K for Strategy","meta_description":"I charge up to $20,000 for a marketing strategy — and in this episode I’m pulling back the curtain on exactly how I build it. Most fractional CMOs are win…","key_points":[],"chapters":[],"topics":[],"duration_seconds":749,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/cmo-school-7223344/episodes/my-20-000-strategy-process-and-the-mistakes-fractional-cmos-make/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/cmo-school-7223344/my-20-000-strategy-process-and-the-mistakes-fractional-cmos-make.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}