Episode

When Sunk Costs Take Flight

Podcast: Choiceology with Katy Milkman
Published: Apr 6, 2026
Duration seconds: 2130
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Canonical source: https://www.schwab.com/learn/story/when-sunk-costs-take-flight
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Katy Milkman explores why people tend to keep investing time, money, or effort into something even when future benefits no longer justify continuing.