# When Sunk Costs Take Flight

Page: https://stenobird.com/podcast/choiceology-with-katy-milkman-577140/when-sunk-costs-take-flight
Text version: https://stenobird.com/podcast/choiceology-with-katy-milkman-577140/when-sunk-costs-take-flight.md
Podcast: [Choiceology with Katy Milkman](https://stenobird.com/podcast/choiceology-with-katy-milkman-577140)
Published: 2026-04-06T08:00:00+00:00
Episode link: https://www.schwab.com/learn/story/when-sunk-costs-take-flight
Audio file: https://mgln.ai/e/1388/afp-928686-injected.calisto.simplecastaudio.com/46d9ff78-39b5-4502-a5e9-0df217e1b3a7/episodes/4e0a482d-5fcf-446d-8821-7d4f1c91ef62/audio/128/default.mp3?aid=rss_feed&awCollectionId=46d9ff78-39b5-4502-a5e9-0df217e1b3a7&awEpisodeId=4e0a482d-5fcf-446d-8821-7d4f1c91ef62&feed=66QlUXEg
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JSON: https://stenobird.com/v1/public/podcasts/choiceology-with-katy-milkman-577140/episodes/when-sunk-costs-take-flight
Duration seconds: 2130

## Resource

Katy Milkman explores why people tend to keep investing time, money, or effort into something even when future benefits no longer justify continuing.

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## Transcript

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