Episode
“It'll Eat You Alive!” Turning Tragedy Into a Billion-Dollar Dealership Group (And the Lessons Learned Along the Way) | Corina Straub Diehl, CEO and President at Diehl Automotive Group
- Podcast
- Car Dealership Guy Podcast
- Published
- May 19, 2026
- Duration seconds
- 3488
- Processing state
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Summary
Today I'm joined by Corina Straub Diehl, CEO and President at Diehl Automotive Group. After the sudden loss of her husband in 2007, Corina ignored advice to sell the business and instead scaled it into a 24-store powerhouse generating over a billion dollars in revenue. This conversation breaks down her "rebel" leadership style, her aggressive 5-year ROI acquisition strategy, and why she views collision centers as the ultimate customer retention tool. This episode is brought to you by: 1. Openlane - If you’ve never used OPENLANE before, or it’s been a while since you have, you’re eligible to earn up to $2,500 in buy or sale fee credits. Learn more @ here. 2. Autovision - If you’re looking for ways to improve turn rates, reduce bottlenecks, and gain a clearer picture of your inventory strategy, check out AutoVision's suite of solutions. Visit @ here. 3. CDG Circles – A digital peer group for top auto dealers. Private dealer chats. Vendor reviews. Real insights — confidential, compliant, no travel required. Join dealers representing 3,000+ rooftops @ here. Check out Car Dealership Guy’s stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ http://jobs.dealershipguy.com Dealership recruiting ➤ http://www.cdgrecruiting.com Fix your dealership’s social media ➤ http://www.trynomad.co Request to be a podcast guest ➤ http://www.cdgguest.com…