Episode
Hyro: How Steve Chapman Is Building a $100M Brand With a 5-Person Team
- Podcast
- Built To Lead
- Published
- Jun 8, 2026
- Duration seconds
- 2945
- Processing state
not_requested- Canonical source
- https://traffic.megaphone.fm/TBC8493833527.mp3
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Summary
What does it actually take to build a brand people trust, talk about and buy from before you have a huge team behind you? Steve Chapman is the founder of Hyro, the Australian electrolyte brand growing fast with high-profile investors including Sarah’s Day, Quade Cooper and Daly Cherry-Evans. Before Hyro, he scaled Shine to more than $60 million in retail sales across 7,000 stores, so he’s not guessing when it comes to brand, retail, marketing or growth… We're covering everything from how Steve is building Hyro to a $100M brand, his ambassador-investor partnerships, AI agents and the brand strategy that's designed to stand out in one of the most crowded categories in the market right now. Key moments: 0:00 - How Hyro is building a fast-growing brand with a tiny team and five AI agents 4:33 - What Steve learned after his first business was shut down by Facebook 7:53 - How Steve spotted the gap in the electrolyte market before Hyro existed 9:18 - The high-profile ambassadors into investors that gave Hyro instant credibility 14:31 - How Steve balances building a global brand while raising a young family 16”62 - Why Steve invested in brand and website experience from day one 19:00 - A look into Hyro’s content strategy 22:26 - Tips on finding a product opportunity in Australia 24:35 - The unhinged strategy Steve used to get Shine stocked in major retailers 28:23 - The journey into selling a product in America 30”33 - What Steve knows he’ll need to change as Hyro expands into America 32:49 - How Hyro is using AI agents across customer service, finance, logistics and operations 36:09 - Getting your team bought into AI when it’s replacing their roles 38:31 Which parts of the business Steve believes still need to stay human 39:31 - How building in public helps Hyro attract high-…