{"podcast":{"title":"Built To Lead","slug":"built-to-lead-7706683","podcast_index_feed_id":7706683,"rss_url":"https://feeds.megaphone.fm/TBC7314954133","website_url":"https://www.agentsync.com.au","image_url":"https://megaphone.imgix.net/podcasts/c12c0130-0886-11f1-be42-1378354579fa/image/57b2e3e12db322866a1aa188685b9758.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"TBC Studios","episode_count":35,"summary":"We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the biggest difference in their business. If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes.","last_synced_at":"2026-09-22T06:17:30.105417+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683"},"episode":{"title":"Hyro: How Steve Chapman Is Building a $100M Brand With a 5-Person Team","slug":"hyro-how-steve-chapman-is-building-a-100m-brand-with-a-5-person-team","published_at":"2026-06-08T19:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-lead-7706683/hyro-how-steve-chapman-is-building-a-100m-brand-with-a-5-person-team","show_page_url":"https://stenobird.com/podcast/built-to-lead-7706683","url":"https://traffic.megaphone.fm/TBC8493833527.mp3","audio_url":"https://traffic.megaphone.fm/TBC8493833527.mp3","summary":"What does it actually take to build a brand people trust, talk about and buy from before you have a huge team behind you? Steve Chapman is the founder of Hyro, the Australian electrolyte brand growing fast with high-profile investors including Sarah’s Day, Quade Cooper and Daly Cherry-Evans. Before Hyro, he scaled Shine to more than $60 million in retail sales across 7,000 stores, so he’s not guessing when it comes to brand, retail, marketing or growth… We're covering everything from how Steve is building Hyro to a $100M brand, his ambassador-investor partnerships, AI agents and the brand strategy that's designed to stand out in one of the most crowded categories in the market right now. Key moments: 0:00 - How Hyro is building a fast-growing brand with a tiny team and five AI agents 4:33 - What Steve learned after his first business was shut down by Facebook 7:53 - How Steve spotted the gap in the electrolyte market before Hyro existed 9:18 - The high-profile ambassadors into investors that gave Hyro instant credibility 14:31 - How Steve balances building a global brand while raising a young family 16”62 - Why Steve invested in brand and website experience from day one 19:00 - A look into Hyro’s content strategy 22:26 - Tips on finding a product opportunity in Australia 24:35 - The unhinged strategy Steve used to get Shine stocked in major retailers 28:23 - The journey into selling a product in America 30”33 - What Steve knows he’ll need to change as Hyro expands into America 32:49 - How Hyro is using AI agents across customer service, finance, logistics and operations 36:09 - Getting your team bought into AI when it’s replacing their roles 38:31 Which parts of the business Steve believes still need to stay human 39:31 - How building in public helps Hyro attract high-…","meta_description":"What does it actually take to build a brand people trust, talk about and buy from before you have a huge team behind you? Steve Chapman is the founder of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2945,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-lead-7706683/episodes/hyro-how-steve-chapman-is-building-a-100m-brand-with-a-5-person-team/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-lead-7706683/hyro-how-steve-chapman-is-building-a-100m-brand-with-a-5-person-team.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}