Episode
WideOrbit’s WO Aurora: Radio Automation Moves to the Cloud
- Published
- May 6, 2026
- Duration seconds
- 1407
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Summary
WideOrbit’s William “Dub” Irvin , Managing Director and VP of Radio Automation, and Jason Hancock , Senior Director of Global Sales, join Broadcast Dialogue – The Podcast to discuss the launch of WO Aurora and what cloud-based automation means for radio operators facing rising cost pressure, aging infrastructure, and shifting operational needs. The conversation covers the move from rooms full of equipment to browser-based contribution, remote live broadcasting, reduced dependence on codecs, VPNs, servers, and consoles, and the broader shift from capital-heavy technical infrastructure to more flexible operating models. They also explore how live log integration with WideOrbit Traffic can help stations reconcile spots faster, protect revenue, and streamline day-to-day See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .