# WideOrbit’s WO Aurora: Radio Automation Moves to the Cloud

Page: https://stenobird.com/podcast/broadcast-dialogue-the-podcast-220006/wideorbit-s-wo-aurora-radio-automation-moves-to-the-cloud
Text version: https://stenobird.com/podcast/broadcast-dialogue-the-podcast-220006/wideorbit-s-wo-aurora-radio-automation-moves-to-the-cloud.md
Podcast: [Broadcast Dialogue - The Podcast](https://stenobird.com/podcast/broadcast-dialogue-the-podcast-220006)
Published: 2026-05-06T16:30:00+00:00
Episode link: https://art19.com/shows/broadcast-dialogue/episodes/e41916a1-6949-4dfc-a1dc-a29b4055defb
Audio file: https://dts.podtrac.com/redirect.mp3/p.podderapp.com/8355482824/rss.art19.com/episodes/e41916a1-6949-4dfc-a1dc-a29b4055defb.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/broadcast-dialogue-the-podcast-220006/episodes/wideorbit-s-wo-aurora-radio-automation-moves-to-the-cloud
Duration seconds: 1407

## Resource

WideOrbit’s  William “Dub” Irvin , Managing Director and VP of Radio Automation, and  Jason Hancock , Senior Director of Global Sales, join  Broadcast Dialogue – The Podcast  to discuss the launch of  WO Aurora  and what cloud-based automation means for radio operators facing rising cost pressure, aging infrastructure, and shifting operational needs. The conversation covers the move from rooms full of equipment to browser-based contribution, remote live broadcasting, reduced dependence on codecs, VPNs, servers, and consoles, and the broader shift from capital-heavy technical infrastructure to more flexible operating models. They also explore how live log integration with WideOrbit Traffic can help stations reconcile spots faster, protect revenue, and streamline day-to-day See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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