Episode
Album 8 Track 18: What's Poppin? World Cup 2026
- Podcast
- Brands, Beats & Bytes
- Published
- Jun 25, 2026
- Duration seconds
- 4094
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/be29a8d7
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Summary
Album 8 Track 18: What's Poppin? World Cup 2026 The World Cup is officially upon us, North America! But you don’t need to be a fútbol historian to understand the sheer economic and cultural power of this tournament. In this special "What's Poppin'" episode of Brands, Beats & Bytes , hosts DC and Larry put on their brand lenses to dissect the 2026 FIFA World Cup using the classic marketing matrix: Product, Place, Price, and Promotion . From Larry's firsthand experience launching Powerade during the 1994 World Cup to the multi-million dollar endorsement webs of Lionel Messi and Sir David Beckham in 2026, this episode is a masterclass in modern sports entertainment. Discover how Fox is clearing an extra $300M off player hydration breaks, why Telemundo is beating English broadcast ratings, and how stadium sponsors are fighting back against FIFA’s strict "covered logo" policies. Mentioned in the Show: 1994 Powerade Ad Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn