# Album 8 Track 18: What's Poppin? World Cup 2026

Page: https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-18-what-s-poppin-world-cup-2026
Text version: https://stenobird.com/podcast/brands-beats-bytes-484149/album-8-track-18-what-s-poppin-world-cup-2026.md
Podcast: [Brands, Beats & Bytes](https://stenobird.com/podcast/brands-beats-bytes-484149)
Published: 2026-06-25T13:00:00+00:00
Episode link: https://share.transistor.fm/s/be29a8d7
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/be29a8d7/d1e5780a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brands-beats-bytes-484149/episodes/album-8-track-18-what-s-poppin-world-cup-2026
Duration seconds: 4094

## Resource

Album 8 Track 18: What's Poppin? World Cup 2026 The World Cup is officially upon us, North America! But you don’t need to be a fútbol historian to understand the sheer economic and cultural power of this tournament. In this special "What's Poppin'" episode of Brands, Beats & Bytes , hosts DC and Larry put on their brand lenses to dissect the 2026 FIFA World Cup using the classic marketing matrix: Product, Place, Price, and Promotion . From Larry's firsthand experience launching Powerade during the 1994 World Cup to the multi-million dollar endorsement webs of Lionel Messi and Sir David Beckham in 2026, this episode is a masterclass in modern sports entertainment. Discover how Fox is clearing an extra $300M off player hydration breaks, why Telemundo is beating English broadcast ratings, and how stadium sponsors are fighting back against FIFA’s strict "covered logo" policies. Mentioned in the Show: 1994 Powerade Ad Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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## Transcript

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