Episode
How the Algorithm Decides Who Wins
- Podcast
- Brandfathers
- Published
- May 18, 2026
- Duration seconds
- 2137
- Processing state
not_requested
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Summary
Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook: 0:00 — Intro 0:18 — Live from Dallas 5:00 — Ideal home size + the Gen Z myth 7:00 — Nike's "walkers tolerated" ad 10:30 — Nike, Lulu & the mushy middle 14:50 — Framework for staying relevant 18:50 — CMFRT's billion-dollar creator army 21:00 — Why big brands won't hit the gas pedal 22:50 — Distribution is the new product 25:30 — Under Armour blew middle America 28:30 — Why your content sucks (not the algorithm) 30:00 — How meta ads actually work Follow Jordan: @jordanrogers Follow Ashwinn: @Shwinnabegobrand Follow Oren: @orenmeetsworld Newsletter: https://www.Brandfathers.org Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.