Episode
How Creators Replaced the Entire PR Industry
- Podcast
- Brandfathers
- Published
- Mar 31, 2026
- Duration seconds
- 2434
- Processing state
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Summary
This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about. 0:00 - PR is dead 0:40 - Edelman panel recap 3:07 - YouTube golf tour launch 7:00 - The embargo rant 10:56 - Shopify's organic PR playbook 13:22 - Alex Earle vs. Beyoncé 18:16 - Michael Rubin's flag football spectacle 24:20 - Shoptalk / Klaviyo Composer 27:00 - Why brands are firing their agencies 30:09 - Programmatic ad fraud exposed 36:12 - Retro hardware / Brick auto-bricking As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626 Sub to our Newsletter: https://www.Brandfathers.org