# How Creators Replaced the Entire PR Industry

Page: https://stenobird.com/podcast/brandfathers-7190994/how-creators-replaced-the-entire-pr-industry
Text version: https://stenobird.com/podcast/brandfathers-7190994/how-creators-replaced-the-entire-pr-industry.md
Podcast: [Brandfathers](https://stenobird.com/podcast/brandfathers-7190994)
Published: 2026-03-31T15:49:57+00:00
Episode link: https://podcasters.spotify.com/pod/show/brandfathers/episodes/How-Creators-Replaced-the-Entire-PR-Industry-e3h805n
Audio file: https://anchor.fm/s/fff5fac8/podcast/play/117751415/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-31%2F421134960-44100-2-ca1a955cf1b03.mp3
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JSON: https://stenobird.com/v1/public/podcasts/brandfathers-7190994/episodes/how-creators-replaced-the-entire-pr-industry
Duration seconds: 2434

## Resource

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about. 0:00 - PR is dead 0:40 - Edelman panel recap 3:07 - YouTube golf tour launch 7:00 - The embargo rant 10:56 - Shopify's organic PR playbook 13:22 - Alex Earle vs. Beyoncé 18:16 - Michael Rubin's flag football spectacle 24:20 - Shoptalk / Klaviyo Composer 27:00 - Why brands are firing their agencies 30:09 - Programmatic ad fraud exposed 36:12 - Retro hardware / Brick auto-bricking As always, thanks for watching. Let us know your feedback in the comments. Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬ Sub to our Newsletter: ⁠https://www.Brandfathers.org

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## Transcript

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