Episode
Australian GP | Apple TV v Sky & AI Sponsorships
- Published
- Mar 12, 2026
- Duration seconds
- 2345
- Processing state
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- https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/69b0c8bffd2a350ef0c828ec
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Summary
Welcome to Brand Formula: An F1 Marketing Podcast. We are Mordecai and Elyssa, your hosts with 30 years of combined marketing experience and a genuine love for this sport. One of us has been watching since childhood. One of us was converted by a pandemic and a Netflix show. Both of us have opinions. Episode one and we are straight into it. Australia delivered a race weekend with a lot to talk about, and we are not here for the race recap. We are here for everything happening around it. Apple TV made their F1 debut this weekend and we have thoughts. The product? A genuine upgrade. The launch? A missed opportunity. When the fans are doing your onboarding comms for you, something has gone wrong. We get into what Apple got right, what they left on the table, and what this deal could actually become as the season builds. Then we get into AI. Every team seems to have one now and the logos are on the cars. But can anyone actually explain what they do or why it matters to a fan? We break down the full grid of AI partnerships, the numbers behind them, the cash versus utility split that is quietly reshaping how sponsorship value works in the cost cap era, and which partnership we think is doing it best. Episode one. Come for the marketing takes, not the lap times. Like, subscribe, and find us everywhere at @brandformulapod. Lights out. #F1 #Marketing #SportsMarketing #AppleTV #AISponsorship #BrandPartnerships #Sponsorships #McLaren #Mercedes #Williams #Cadillac #Anthropic #GoogleGemini #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.