Episode

Proof of Craft: What It Takes to Stand Out When Everything Looks Good - with Laura Jones, CMO of Instacart

Podcast

Beyond The Prompt - How to use AI in your company

Published

Apr 29, 2026

Duration seconds

4009

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not_requested

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https://podcast.beyondtheprompt.ai/episodes/proof-of-craft-what-it-takes-to-stand-out-when-everything-looks-good-with-laura-jones-cmo-of-instacart-K7M5a1Ck

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Summary

Laura Jones, CMO of Instacart, joins Jeremy & Henrik on Beyond the Prompt to explore what happens to creativity when AI makes "pretty good" effortless. She shares why brand becomes a question of trust as products converge, how a data insight about bananas became both a product feature and a Super Bowl campaign, and why the best ideas still require human friction — not just human-bot dialogue.