{"podcast":{"title":"Beyond The Prompt - How to use AI in your company","slug":"beyond-the-prompt-how-to-use-ai-in-your-company-6722126","podcast_index_feed_id":6722126,"rss_url":"https://feeds.simplecast.com/CIt_otUg","website_url":"https://podcast.beyondtheprompt.ai","image_url":"https://image.simplecastcdn.com/images/eab1858a-d452-4ad2-ac7a-de4caecab388/914fa0c8-8230-4cd0-8f2c-1df10f378da1/3000x3000/beyond-20the-20prompt-20-9.jpg?aid=rss_feed","author":"Jeremy Utley & Henrik Werdelin","episode_count":64,"summary":"Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.","last_synced_at":"2026-07-08T14:17:47.626905+00:00","page_url":"https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126"},"episode":{"title":"Proof of Craft: What It Takes to Stand Out When Everything Looks Good - with Laura Jones, CMO of Instacart","slug":"proof-of-craft-what-it-takes-to-stand-out-when-everything-looks-good-with-laura-jones-cmo-of-instacart","published_at":"2026-04-29T05:00:00+00:00","page_url":"https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/proof-of-craft-what-it-takes-to-stand-out-when-everything-looks-good-with-laura-jones-cmo-of-instacart","show_page_url":"https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126","url":"https://podcast.beyondtheprompt.ai/episodes/proof-of-craft-what-it-takes-to-stand-out-when-everything-looks-good-with-laura-jones-cmo-of-instacart-K7M5a1Ck","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/f5e564c0-3ff3-4740-ae9e-712688ef3645/ae36839b-9cd0-412a-bb28-e78e6f7e43ce/episodes/audio/group/6e086d63-1ecc-4c38-8139-d29f7b85374a/group-item/bd67f2b7-135b-427d-b37d-5198406960aa/128_default_tc.mp3?aid=rss_feed&feed=CIt_otUg","summary":"Laura Jones, CMO of Instacart, joins Jeremy & Henrik on Beyond the Prompt to explore what happens to creativity when AI makes \"pretty good\" effortless. She shares why brand becomes a question of trust as products converge, how a data insight about bananas became both a product feature and a Super Bowl campaign, and why the best ideas still require human friction — not just human-bot dialogue.","meta_description":"Laura Jones, CMO of Instacart, joins Jeremy & Henrik on Beyond the Prompt to explore what happens to creativity when AI makes \"pretty good\" effortless. Sh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4009,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/episodes/proof-of-craft-what-it-takes-to-stand-out-when-everything-looks-good-with-laura-jones-cmo-of-instacart/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beyond-the-prompt-how-to-use-ai-in-your-company-6722126/proof-of-craft-what-it-takes-to-stand-out-when-everything-looks-good-with-laura-jones-cmo-of-instacart.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}