Episode

AI, Brand Safety’s Frenemy | Behind the Numbers (Video)

Podcast
Behind the Numbers: an EMARKETER Podcast
Published
Apr 20, 2026
Duration seconds
1909
Processing state
not_requested
Canonical source
https://behindthenumbers.podbean.com/e/ai-brand-safety-s-frenemy-behind-the-numbers/
Audio
https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/d4wgvvj2wsuqa8u8/20262004_-_Behind_the_Numbers_-_AI_Brand_Safety_s_Frenemy6myzv.mp4
JSON
/v1/public/podcasts/behind-the-numbers-an-emarketer-podcast-802137/episodes/ai-brand-safety-s-frenemy-behind-the-numbers-video
Markdown
/podcast/behind-the-numbers-an-emarketer-podcast-802137/ai-brand-safety-s-frenemy-behind-the-numbers-video.md

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Summary

In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify. Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: [email protected] For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-ai-brand-safety-s-frenemy-behind-numbers © 2026 EMARKETER