Episode
She Started SOLO… Pregnant… and Built THIS — Lindsey Pennington, MD (Ep. 358)
- Podcast
- Beauty and the Biz
- Published
- Apr 17, 2026
- Duration seconds
- 3435
- Processing state
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Summary
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Lindsey Pennington, MD, shares on how she started in solo practice, pregnant, and built this successful practice in Shreveport, LA. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. She Started SOLO… Pregnant… and Built THIS Initially, Dr. Lindsey Pennington did not ease into private practice. Instead, she jumped in five months pregnant straight out of her fellowship. Furthermore, she built a solo facial plastic surgery practice from scratch in Shreveport, Louisiana. Thus, her journey perfectly embodies the podcast episode, "She started SOLO… pregnant… and built THIS." Breaking the Mold Truly, here is what makes her story worth your attention. First, she became the very first female in Louisiana to accomplish this feat. Additionally, she built a high-touch, concierge-level experience that patients consistently rave about. Moreover, she currently operates without an office manager. Consequently, she leads everything herself alongside a 14-person team. However, here is the real kicker. Surprisingly, she admits her fellowship taught her absolutely nothing about business. Therefore, she simply figured it out herself. Doing It Right Now, let us examine what she did right. Firstly, she chose a nonmedical retail location to create a consumer-friendly feel. Secondly, she obsessed over every single patient touchpoint, including the phones and the lobby. Thirdly, she traveled across the country learning directly from top surgeons. F…