{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"She Started SOLO… Pregnant… and Built THIS — Lindsey Pennington, MD (Ep. 358)","slug":"she-started-solo-pregnant-and-built-this-lindsey-pennington-md-ep-358","published_at":"2026-04-17T18:25:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/she-started-solo-pregnant-and-built-this-lindsey-pennington-md-ep-358","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/she-started-solo-pregnant-and-built-this-lindsey-pennington-md-ep-358/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/She_Started_SOLO_Pregnant_and_Built_THIS__Lindsey_Pennington_MD_Ep._358.mp3?dest-id=1247585","summary":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Lindsey Pennington, MD, shares on how she started in solo practice, pregnant, and built this successful practice in Shreveport, LA. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. She Started SOLO… Pregnant… and Built THIS Initially, Dr. Lindsey Pennington did not ease into private practice. Instead, she jumped in five months pregnant straight out of her fellowship. Furthermore, she built a solo facial plastic surgery practice from scratch in Shreveport, Louisiana. Thus, her journey perfectly embodies the podcast episode, \"She started SOLO… pregnant… and built THIS.\" Breaking the Mold Truly, here is what makes her story worth your attention. First, she became the very first female in Louisiana to accomplish this feat. Additionally, she built a high-touch, concierge-level experience that patients consistently rave about. Moreover, she currently operates without an office manager. Consequently, she leads everything herself alongside a 14-person team. However, here is the real kicker. Surprisingly, she admits her fellowship taught her absolutely nothing about business. Therefore, she simply figured it out herself. Doing It Right Now, let us examine what she did right. Firstly, she chose a nonmedical retail location to create a consumer-friendly feel. Secondly, she obsessed over every single patient touchpoint, including the phones and the lobby. Thirdly, she traveled across the country learning directly from top surgeons. F…","meta_description":"📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Lindsey Pennington, MD, shares on how she started in solo practi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3435,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/she-started-solo-pregnant-and-built-this-lindsey-pennington-md-ep-358/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/she-started-solo-pregnant-and-built-this-lindsey-pennington-md-ep-358.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}