Episode
Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)
- Podcast
- Beauty and the Biz
- Published
- Jun 12, 2026
- Duration seconds
- 2338
- Processing state
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Summary
📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Building, then rebuilding a practice — What it really takes to uproot a successful practice and start again. Specifically, on this week's "Beauty and the Biz," I interviewed Dr. Ruslan Zhuravsky. Previously, this facial plastic surgeon in Miami immigrated from Ukraine at age 6. Subsequently, he grew up in Brooklyn and trained in facial plastics. Furthermore, he built his reputation in New Jersey. Ultimately, he made the bold decision to relocate his practice to Miami. Undeniably, that move was not easy. Admittedly, he had roots, patients and momentum in New Jersey. However, he also knew he ultimately wanted to build his life and his practice in Miami. Consequently, he went for it. Accordingly, in this "Beauty and the Biz" episode, Dr. Z talks about several key topics: First, he discusses starting over in Miami while still needing to pay the bills. Second, he highlights working alongside his wife to build a true family business. Third, he explains why surgical training is only the beginning. Finally, he outlines the difference between dabbling and truly committing. Truly, this is a great episode for any surgeon who wants the freedom of private practice. Moreover, it requires understanding that success demands focus, sacr…