{"podcast":{"title":"Beauty and the Biz","slug":"beauty-and-the-biz-581032","podcast_index_feed_id":581032,"rss_url":"https://catherinemaley.libsyn.com/rss","website_url":"https://www.catherinemaley.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/d/7/e/7d7e968d07c1d3f2e5bbc093207a2619/Beauty-and-the-Biz-Show-Graphics-rev.2_Square.jpg","author":"Catherine Maley, MBA","episode_count":370,"summary":"Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketin…","last_synced_at":"2026-07-18T20:20:26.895903+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032"},"episode":{"title":"Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)","slug":"building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366","published_at":"2026-06-12T21:38:00+00:00","page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366","show_page_url":"https://stenobird.com/podcast/beauty-and-the-biz-581032","url":"https://www.catherinemaley.com/podcast/building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366/","audio_url":"https://traffic.libsyn.com/secure/catherinemaley/Building_Then_Rebuilding_a_Practice__Ruslan_Zhuravsky_DO_Ep._366__CatherineMaley.com.mp3?dest-id=1247585","summary":"📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up. Hello, and welcome to \"Beauty and the Biz,\" where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of \"Your Aesthetic Practice – What Your Patients Are Saying.\" and consultant to plastic surgeons, helping them get more patients and more profits. Building, then rebuilding a practice — What it really takes to uproot a successful practice and start again. Specifically, on this week's \"Beauty and the Biz,\" I interviewed Dr. Ruslan Zhuravsky. Previously, this facial plastic surgeon in Miami immigrated from Ukraine at age 6. Subsequently, he grew up in Brooklyn and trained in facial plastics. Furthermore, he built his reputation in New Jersey. Ultimately, he made the bold decision to relocate his practice to Miami. Undeniably, that move was not easy. Admittedly, he had roots, patients and momentum in New Jersey. However, he also knew he ultimately wanted to build his life and his practice in Miami. Consequently, he went for it. Accordingly, in this \"Beauty and the Biz\" episode, Dr. Z talks about several key topics: First, he discusses starting over in Miami while still needing to pay the bills. Second, he highlights working alongside his wife to build a true family business. Third, he explains why surgical training is only the beginning. Finally, he outlines the difference between dabbling and truly committing. Truly, this is a great episode for any surgeon who wants the freedom of private practice. Moreover, it requires understanding that success demands focus, sacr…","meta_description":"📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Ruslan Zhuravsky, DO, shares his journey on bui…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2338,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/beauty-and-the-biz-581032/episodes/building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/beauty-and-the-biz-581032/building-then-rebuilding-a-practice-ruslan-zhuravsky-do-ep-366.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}