Episode

Save $10,000 a Month With Organic

Podcast
Backcountry Marketing
Published
May 20, 2026
Duration seconds
395
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https://brandstory.libsyn.com/save-10000-a-month-with-organic
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https://traffic.libsyn.com/secure/brandstory/Cole_Heilborn_234.mp3?dest-id=1418285
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/v1/public/podcasts/backcountry-marketing-1042646/episodes/save-10-000-a-month-with-organic
Markdown
/podcast/backcountry-marketing-1042646/save-10-000-a-month-with-organic.md

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Summary

Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000 a month on paid ads in a small business where cash flow is critical?