{"podcast":{"title":"Backcountry Marketing","slug":"backcountry-marketing-1042646","podcast_index_feed_id":1042646,"rss_url":"https://brandstory.libsyn.com/rss","website_url":"https://www.portsidepro.com/backcountry-marketing-a-podcast-from-port-side-productions","image_url":"https://static.libsyn.com/p/assets/7/0/2/0/70200bbf33c52965d959afa2a1bf1c87/Backcounrty_Marketing_2026_small.jpeg","author":"Cole Heilborn","episode_count":236,"summary":"Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works. Produced by: Port Side","last_synced_at":null,"page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646"},"episode":{"title":"Save $10,000 a Month With Organic","slug":"save-10-000-a-month-with-organic","published_at":"2026-05-20T10:00:00+00:00","page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646/save-10-000-a-month-with-organic","show_page_url":"https://stenobird.com/podcast/backcountry-marketing-1042646","url":"https://brandstory.libsyn.com/save-10000-a-month-with-organic","audio_url":"https://traffic.libsyn.com/secure/brandstory/Cole_Heilborn_234.mp3?dest-id=1418285","summary":"Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000 a month on paid ads in a small business where cash flow is critical?","meta_description":"Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000…","key_points":[],"chapters":[],"topics":[],"duration_seconds":395,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/backcountry-marketing-1042646/episodes/save-10-000-a-month-with-organic/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/backcountry-marketing-1042646/save-10-000-a-month-with-organic.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}