Episode
How B2B Marketers Use Intent Data to Target In-Market Buyers
- Published
- Jul 8, 2026
- Duration seconds
- 461
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/episodes/how-b2b-marketers-use-intent-data-to-target-in-market-buyers/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-intent-data-to-target-in-market-buyers.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Lucas and Luna dive into how enterprise B2B marketers are using third-party intent data from sources like TechTarget and Bombora to identify accounts actively researching solutions. They discuss the difference between first- and third-party intent signals, how to avoid wasting budget on false positives, and a real-world example where a cybersecurity vendor cut cost-per-opportunity by 40% using intent-based targeting. Plus, a quick thought on how shows like this one stay ad-free. #IntentData #B2BMarketing #DemandGen #ABM #TechTarget #Bombora #EnterpriseSales #BuyerIntent #MarketingStrategy #SalesAndMarketing #B2B #SalesAlignment #MarketingOps #BusinessPodcast #FexingoBusiness #MarketingPodcast #AccountBasedMarketing #IntentBasedTargeting Keep every episode free: buymeacoffee.com/fexingo