# How B2B Marketers Use Intent Data to Target In-Market Buyers

Page: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-intent-data-to-target-in-market-buyers
Text version: https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669/how-b2b-marketers-use-intent-data-to-target-in-market-buyers.md
Podcast: [B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles](https://stenobird.com/podcast/b2b-marketing-with-fexingo-enterprise-demand-gen-abm-and-long-sales-cycles-7871669)
Published: 2026-07-08T07:56:46+00:00
Episode link: https://audio.fexingo.com/business/b2b-marketing/episode-0101.mp3
Audio file: https://audio.fexingo.com/business/b2b-marketing/episode-0101.mp3
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Duration seconds: 461

## Resource

Lucas and Luna dive into how enterprise B2B marketers are using third-party intent data from sources like TechTarget and Bombora to identify accounts actively researching solutions. They discuss the difference between first- and third-party intent signals, how to avoid wasting budget on false positives, and a real-world example where a cybersecurity vendor cut cost-per-opportunity by 40% using intent-based targeting. Plus, a quick thought on how shows like this one stay ad-free. #IntentData #B2BMarketing #DemandGen #ABM #TechTarget #Bombora #EnterpriseSales #BuyerIntent #MarketingStrategy #SalesAndMarketing #B2B #SalesAlignment #MarketingOps #BusinessPodcast #FexingoBusiness #MarketingPodcast #AccountBasedMarketing #IntentBasedTargeting Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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