Episode
40. How to Start a Successful Podcast | Jason Lederman | B Student Podcast
- Podcast
- B Student Podcast
- Published
- Mar 5, 2026
- Duration seconds
- 2108
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Summary
Preorder Betsy ’ s book Human in the Room now! Use code BSTUDENT for 10% off your order at HumanInTheRoomBook.com. In this special episode of the B Student Podcast , we turn the tables. Betsy interviews newly-hired Chief Marketing Officer Jason Lederman (who has a background in podcasting) to unpack what makes a podcast successful, where the medium is headed, and how leaders can leverage podcasting to build brand presence in a digital-first world. From Jason’s early days in radio and podcasting at VH1 and Popular Science to scaling digital storytelling inside nonprofits and startups, this conversation dives into the evolution of podcasting — audio vs. video, YouTube’s dominance, discoverability, engagement, and why high-quality sound and video matters more than ever. They also explore: • Why mentorship at scale is resonating with younger professionals • How podcasting democratizes storytelling • Why engagement and community now outperform “like and subscribe” culture If you're thinking about starting a podcast — or using podcasting to grow your brand — this episode is your playbook. Time Stamps: 00:00 Book Announcement: Human in the Room 01:10 Meet Jason Lederman (CMO & Producer) 03:05 From VH1 to Digital Marketing Strategy 05:40 Why This Chamber Podcast Hit 1M Views 08:15 The Power of Storytelling in Business 10:45 What Makes a Podcast Successful? 13:20 Audio vs. Video: Does It Matter? 16:05 Why Sound Quality Is Everything 18:40 Is Podcasting Oversaturated? 21:15 YouTube’s Big Podcast Moment 24:00 Mentorship at Scale for Young Professionals 27:30 The Secret to Being a Great Host 30:10 Engagement > “Like & Subscribe” 32:45 Should You Start a Podcast? 35:00 Jason’s Dream Show: “Can I Pet Your Dog?” 36:40 Final Takeaways & Preorder Reminder ---------------…