{"podcast":{"title":"B Student Podcast","slug":"b-student-podcast-7163471","podcast_index_feed_id":7163471,"rss_url":"https://www.spreaker.com/show/6478661/episodes/feed","website_url":"https://www.spreaker.com/podcast/b-student-podcast--6478661","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/5d1b904ad5ce54f3998017d132dbd2e1.jpg","author":"Winter Park Chamber of Commerce","episode_count":53,"summary":"The B Student Podcast is hosted by Betsy Gardner, the President and CEO of the Winter Park Chamber of Commerce. The podcast focuses on exploring the \"B side\" of influential and dynamic professionals. Just like the B-side of a record, where deeper, more personal passions often live, this podcast highlights the less publicized yet deeply impactful aspects of these individuals' work and lives. Betsy brings her extensive experience as a CEO, speaker, consultant, and executive coach to dive into conversations with experts from diverse fields. The goal is to provide listeners with actionable insights, strategies, and inspiration to help them succeed and create meaningful impact in their own careers and communities. Each episode introduces listeners to unique perspectives and lessons on topics like leadership, emotional intelligence, community building, and personal growth—empowering the audience to \"be\" more successful and impactful in their own lives. About the host: Betsy Gardner is a dynamic leader with a diverse professional background. Since January 2017, she has served as the President and CEO of the Winter Park Chamber of Commerce, where she has been instrumental in modernizing t…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/b-student-podcast-7163471"},"episode":{"title":"40. How to Start a Successful Podcast | Jason Lederman | B Student Podcast","slug":"40-how-to-start-a-successful-podcast-jason-lederman-b-student-podcast","published_at":"2026-03-05T15:48:33+00:00","page_url":"https://stenobird.com/podcast/b-student-podcast-7163471/40-how-to-start-a-successful-podcast-jason-lederman-b-student-podcast","show_page_url":"https://stenobird.com/podcast/b-student-podcast-7163471","url":"https://www.spreaker.com/episode/40-how-to-start-a-successful-podcast-jason-lederman-b-student-podcast--70472453","audio_url":"https://api.spreaker.com/download/episode/70472453/ep40_guest_jason_leddernan.mp3","summary":"Preorder Betsy ’ s book Human in the Room now! Use code BSTUDENT for 10% off your order at HumanInTheRoomBook.com. In this special episode of the B Student Podcast , we turn the tables. Betsy interviews newly-hired Chief Marketing Officer Jason Lederman (who has a background in podcasting) to unpack what makes a podcast successful, where the medium is headed, and how leaders can leverage podcasting to build brand presence in a digital-first world. From Jason’s early days in radio and podcasting at VH1 and Popular Science to scaling digital storytelling inside nonprofits and startups, this conversation dives into the evolution of podcasting — audio vs. video, YouTube’s dominance, discoverability, engagement, and why high-quality sound and video matters more than ever. They also explore: • Why mentorship at scale is resonating with younger professionals • How podcasting democratizes storytelling • Why engagement and community now outperform “like and subscribe” culture If you're thinking about starting a podcast — or using podcasting to grow your brand — this episode is your playbook. Time Stamps: 00:00 Book Announcement: Human in the Room 01:10 Meet Jason Lederman (CMO & Producer) 03:05 From VH1 to Digital Marketing Strategy 05:40 Why This Chamber Podcast Hit 1M Views 08:15 The Power of Storytelling in Business 10:45 What Makes a Podcast Successful? 13:20 Audio vs. Video: Does It Matter? 16:05 Why Sound Quality Is Everything 18:40 Is Podcasting Oversaturated? 21:15 YouTube’s Big Podcast Moment 24:00 Mentorship at Scale for Young Professionals 27:30 The Secret to Being a Great Host 30:10 Engagement > “Like & Subscribe” 32:45 Should You Start a Podcast? 35:00 Jason’s Dream Show: “Can I Pet Your Dog?” 36:40 Final Takeaways & Preorder Reminder ---------------…","meta_description":"Preorder Betsy ’ s book Human in the Room now! Use code BSTUDENT for 10% off your order at HumanInTheRoomBook.com. In this special episode of the B Studen…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2108,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/b-student-podcast-7163471/episodes/40-how-to-start-a-successful-podcast-jason-lederman-b-student-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/b-student-podcast-7163471/40-how-to-start-a-successful-podcast-jason-lederman-b-student-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}