Episode
#64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis
- Podcast
- Agency Business
- Published
- Mar 30, 2026
- Duration seconds
- 1762
- Processing state
not_requested- Canonical source
- https://agency-business.captivate.fm
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Summary
Welcome to Agency Business. This week, Olivia and Brian interview Boston Consulting Group's Janet Balis . We discuss how AI is reshaping the agency business beyond efficiency gains. Janet argues that many agencies and clients are underestimating AI’s impact by treating it as a cost-saving tool rather than an opportunity to rethink operating models, partnerships, and growth strategies. We explore how agencies should adapt to evolving client expectations, where work should sit between agencies and in-house teams, and why success increasingly depends on designing more flexible, account-specific models that better align creative, media, and technology capabilities. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen…