{"podcast":{"title":"Agency Business","slug":"agency-business-7130692","podcast_index_feed_id":7130692,"rss_url":"https://feeds.captivate.fm/agency-business/","website_url":"https://agency-business.captivate.fm","image_url":"https://artwork.captivate.fm/2fc62981-034f-40ee-927f-9c97e3ccc586/q5PqfVtgMuYY_i7CxlXCINQU.png","author":"Brian Wieser and Olivia Morley","episode_count":71,"summary":"Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketecture Media podcast network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/agency-business-7130692"},"episode":{"title":"#64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis","slug":"64-why-ai-is-forcing-agencies-and-clients-to-rethink-how-they-work-together-with-bcg-s-janet-balis","published_at":"2026-03-30T10:00:00+00:00","page_url":"https://stenobird.com/podcast/agency-business-7130692/64-why-ai-is-forcing-agencies-and-clients-to-rethink-how-they-work-together-with-bcg-s-janet-balis","show_page_url":"https://stenobird.com/podcast/agency-business-7130692","url":"https://agency-business.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/dd9ad20f-d7e7-4238-907d-94b07618db74.mp3","summary":"Welcome to Agency Business. This week, Olivia and Brian interview Boston Consulting Group's  Janet Balis . We discuss how AI is reshaping the agency business beyond efficiency gains. Janet argues that many agencies and clients are underestimating AI’s impact by treating it as a cost-saving tool rather than an opportunity to rethink operating models, partnerships, and growth strategies. We explore how agencies should adapt to evolving client expectations, where work should sit between agencies and in-house teams, and why success increasingly depends on designing more flexible, account-specific models that better align creative, media, and technology capabilities. The Agency Business podcast is part of the  Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊  The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen…","meta_description":"Welcome to Agency Business. This week, Olivia and Brian interview Boston Consulting Group's J…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1762,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/agency-business-7130692/episodes/64-why-ai-is-forcing-agencies-and-clients-to-rethink-how-they-work-together-with-bcg-s-janet-balis/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/agency-business-7130692/64-why-ai-is-forcing-agencies-and-clients-to-rethink-how-they-work-together-with-bcg-s-janet-balis.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}