Episode
#58: If AI isn’t the differentiator, what is? With Supergood’s John Elder
- Podcast
- Agency Business
- Published
- Feb 16, 2026
- Duration seconds
- 1636
- Processing state
not_requested- Canonical source
- https://agency-business.captivate.fm
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Summary
Welcome to Agency Business. John Elder , CEO and co-founder of independent creative agency Supergood , joined Brian and Olivia to discuss how data — not AI alone — may become the real differentiator for agencies navigating margin pressure and rising client expectations. Reach Out Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Inquire about Briefly. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.