# #58: If AI isn’t the differentiator, what is? With Supergood’s John Elder

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Text version: https://stenobird.com/podcast/agency-business-7130692/58-if-ai-isn-t-the-differentiator-what-is-with-supergood-s-john-elder.md
Podcast: [Agency Business](https://stenobird.com/podcast/agency-business-7130692)
Published: 2026-02-16T10:00:00+00:00
Episode link: https://agency-business.captivate.fm
Audio file: https://episodes.captivate.fm/episode/0683c02f-d9c9-4b5b-8024-aa5bbf327bbf.mp3
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Duration seconds: 1636

## Resource

Welcome to Agency Business. John Elder , CEO and co-founder of independent creative agency Supergood , joined Brian and Olivia to discuss how data — not AI alone — may become the real differentiator for agencies navigating margin pressure and rising client expectations. Reach Out Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Inquire about Briefly. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

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